01400 sq ft
Powerhouse
The largest footprint on the square.
4 booths
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Festival sponsorship in Toronto: WorldFest 2027Put your brand in the middle of it
What our partners got in 2026
All figures are from the WorldFest Canada 2026 post-event sponsor report.
6.41M
brand impressions across 14 channels
121,800
visits to the square over two days
94,700
different people on site
63min
average stay per visitor
Where the impressions came from
Sponsorship starts a month before the gates open. In 2026 partner brands ran on television, on the Sankofa Square screens for 30 days, in print and online, then on site all weekend.
When partners were seen
Share of 6.41M impressions77%Build-up, June 11 to July 10
20%Festival weekend, July 11 and 12
3%After, July 13 to 31
Impressions by channel
Total 6,407,128Where your brand shows up
Photos from 2026 partner activations.
Who follows WorldFest
Nearly two in three followers are 25 to 44.
Age of 10,888 followers across WorldFest’s connected social accounts, 2026. Followers are split almost evenly between women (40%) and men (39%); 21% did not say.
Social followers by age
Percent of followers5%
14%
38%
26%
11%
4%
2%
Four ways in
Each square is one 100 sq ft booth. Full inclusions for each level are in the 2027 package.
02200 sq ft
Community
Room for a full activation.
2 boothsSide by side
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03100 sq ft
Supporting
A compact booth in the crowd.
1 boothThe standard unit
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04No booth
Walking
Brand ambassadors who move through the crowd.
Your teamOn the move
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Our partners
With the Government of Canada, WEConnect Community Services, Brand Guruz, Hindi Abroad, ATN and the National Ethnic Press and Media Council of Canada.
2027 is open
Tell us what you want from the weekend. We will send the 2027 package and build the rest around your goals.
